At Integrate Middle East 2024 in Dubai, Segal AV proudly collaborated with Barco to present a stunning projection mapping experience that showcased the power of immersive storytelling through light and architecture.
As part of Barco’s exhibition booth, Segal AV adapted original content from our large-scale Taj Mahal Mosque projection—first introduced at Riyadh Boulevard World—and reimagined it for a scaled architectural model. The result was a compact yet powerful demonstration of how projection mapping can elevate exhibitions, events, and brand activations.
The content featured flowing visuals, intricate geometric patterns, and symbolic storytelling designed to highlight the flexibility and precision of Barco’s high-end projection systems. By blending rich cultural imagery with dynamic animation and exact edge calibration, the project illustrated how even scaled-down models can become vivid, emotionally engaging displays when paired with the right technology.
This project was a testament to our creative partnership with Barco and our shared vision of pushing the boundaries of AV innovation and digital art in live environments.