For the celebration of Saudi Founding Day 2025, Segal AV was honored to design and produce the full content for an awe-inspiring projection mapping experience at the Islamic University of Madinah. Commissioned by Asaqefah Business Development and powered by PRO LAB’s AV setup, the project transformed the university’s monumental gate into a vibrant, living canvas—one that left audiences stunned and emotionally moved.
Our creative team crafted custom visuals that paid tribute to Saudi heritage, history, and identity. Through a meticulous content production pipeline, we combined 2D and 3D animation, architectural simulation, and real-time synchronization to achieve high-impact storytelling. Every detail—from the animated calligraphy and geometric motifs to the fluid transitions and light bursts—was designed to evoke national pride and wonder.
Despite high winds and last-minute changes, the seamless fusion of content and projection technology delivered a stunning, emotionally resonant experience. Gasps, applause, and countless phone cameras capturing the moment proved just how powerful visual storytelling can be when tradition meets innovation.
This project exemplifies Segal AV’s commitment to pushing the boundaries of projection mapping—not just as a technical exercise, but as a powerful emotional and cultural medium.