For Gulfood Dubai, one of the world’s leading F&B exhibitions, Segal AV was commissioned by Mihan to create a high-impact naked-eye 3D animation for their beverage line, PRIMALT.
The visual experience featured a fully animated brewery scene, complete with barrels, copper pipes, and 3D product models, brought to life using advanced depth simulation and forced perspective techniques.
The LED display, placed at a strategic corner of the booth, created the illusion of products popping out of the screen—stunning attendees and drawing large crowds.
Every detail was meticulously designed: from camera-matched angles and 3D modeling to lighting, reflections, and visual rhythm, all calibrated precisely for the unique LED configuration.
This project exemplifies Segal AV’s expertise in combining creative storytelling with technical innovation, helping brands stand out in competitive trade show environments.