At the Chocolate & Sweets Expo in Dubai, Segal AV collaborated with Shirin Asal, one of the region’s most iconic confectionery brands, to create a striking 3D animated window display. The project aimed to attract and engage visitors with a playful, eye-catching experience that blended the brand’s identity with new media technology.
The animation featured oversized rotating chocolate candies filled with glowing golden pieces, floating above a beautifully lit showcase table. Using realistic 3D modeling, shading, and lighting techniques, we brought texture and richness to the product visuals, giving the illusion that the chocolates were physically present and moving in space.
The installation was specially designed for a frontal viewing angle, maximizing the impact of parallax and shadow to simulate depth. The contrast between the warm lighting, elegant motion, and the geometric background created a sense of richness that aligned perfectly with Shirin Asal’s premium product image.
This project once again demonstrated how Segal AV combines creativity and technical precision to transform traditional product displays into memorable, emotionally engaging experiences in a trade show environment.